let me tell you a story.
I’ve discovered the art of storytelling requires three key elements: curiosity, attention to detail, and adaptability. With curiosity, you constantly question what’s around you; you Google stuff constantly, jumping down the rabbit hole into the internet’s universe of information. For me, it often leads to deeper questions. But without attention to detail, one’s curiosity is useless: why worry about one issue when you can dig deeper to find the nuggets of information that deliver insights? And finally, storytelling requires agility and adaptability. In today’s multi-platform environment, one cannot linger on using any one medium more than any other.
As I round out my experience in The City College of New York’s Branding & Integrated Communications program, the convergence of all three storytelling elements lead me to one path for my future: a media management specialist. With my background in journalism, current professional experience with one of the pioneers in digital sports media, and new skills from BIC, I believe I can deliver insights that can best tell your brand’s story.